More than a REALTOR®
A real estate powerhouse in the Hamilton & Niagara markets, Madelyn Townes blends cutting-edge marketing with unmatched industry expertise. A graduate of Carleton University with a degree in communications, she spent three years working in Japan’s education system before pivoting to real estate where her natural talent for connection, negotiation, and strategy set her apart.
Madelyn has built a formidable reputation in resale homes and investment properties, seamlessly guiding clients through flips, rentals, and strategic purchases. But where she truly leads the industry is in digital real estate marketing. As one of the largest real estate TikTok presences in Hamilton, she leverages social media to attract buyers and sellers.
Her approach is bold, data-driven, and future-focused. Whether she’s closing deals or creating viral market insights, Madelyn isn’t just following trends—she’s setting them. If you’re looking for a real estate agent who dominates the digital landscape and the market, it’s time to make your next move with Madelyn.
What Sets Me Apart
An International Perspective: How Japan Prepared Me for Real Estate
Working in Japan for the Japanese government for three years taught me more than just a new culture—it refined my ability to adapt, communicate, and navigate high-pressure environments. In a fast-paced, detail-oriented society, I learned the art of precision, patience, and problem-solving—skills that directly translate to the high-stakes world of real estate. Whether negotiating for clients, managing complex deals, or ensuring seamless transactions, I bring a global mindset and a meticulous approach that sets me apart.
From Admin to Agent: A 360-Degree View of the Industry
Before I became a licensed REALTOR®, I gained firsthand experience working in real estate administration, handling the behind-the-scenes operations that keep deals moving. I didn’t just step into real estate—I studied its mechanics from the inside out. I understand how to streamline processes, manage contracts, and execute marketing strategies because I’ve been in the trenches, ensuring every detail is handled flawlessly.
A Communications Degree That Gives You an Advantage
Real estate is all about strategy and storytelling. With a degree in Communications from Carleton University, I know how to position properties in the market, craft compelling narratives, and negotiate deals with confidence. I don’t just list homes—I market them with precision, insight, and a deep understanding of buyer psychology. Whether it’s writing high-converting property descriptions, creating engaging social media campaigns, or delivering clear and effective communication throughout the transaction, my expertise in messaging and marketing gives my clients a distinct advantage.
The Service-First Approach: What Apple & The Keg Taught Me
My foundation in customer service at The Keg and Apple Inc. shaped how I approach client relationships today. At The Keg, I mastered the art of high-level hospitality, anticipating needs, and delivering exceptional service under pressure. At Apple, I learned how to break down complex information, problem-solve efficiently, and build trust with clients. These experiences gave me the people skills, adaptability, and high-performance mindset that allow me to provide a seamless, client-focused real estate experience.
Ahead of the Curve: How I Leveraged Social Media Before the Industry Caught On
Long before most real estate agents realized the power of social media, I was already using it to educate, engage, and connect with consumers. While many in the industry were still relying on traditional marketing, I recognized that TikTok, Instagram, and digital-first content were the future of real estate.
I built my brand by creating value-driven content, breaking down market trends, and giving real, unfiltered insights that people actually wanted to hear. This approach didn’t just get me followers - it built a community of engaged buyers and sellers who trust me as their go-to source for real estate knowledge.
Today, with over 30,000 followers across platforms, my social media isn’t just an add-on to my business—it’s the main driver of my success. My ability to market homes at scale, attract the right buyers, and position listings strategically online gives my clients a major advantage in a market where digital exposure is everything.
